Question: In this example, you work for Dunkin's agency. You ran two spots in both 60 Minutes and MasterChef Your client wants to know how their

In this example, you work for Dunkin's agency. You ran two spots in both 60 Minutes and MasterChef Your client wants to know how their campaign is performing. Use this informaton to answer their questions below. CALCULATING COMMERCIAL RATINGS 60 Minutes MasterOhef Program Audience 7,792 ,496 2,139,154 Ad#1 Audience 7,374,263 2,053,799 Ad#2 Audience 6,859,201 2,141,119 Program Rating Adm Hating Ad#2 Rating Total Campaign G FIPs Schedule GRPs Schedule Reach A18-49 Universe: 126,960,000 Frequency 1. Calculate the program rating for 60 Minutes and MasterChef 2. Calculate the ad ratings for the schedule in each show 3. Calculate the GFlPs for the schedule in each program 5. What are the total GFlPs for the schedule provided? 5. Using the frequency number provided, calculate the reach for the schedule

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