Question: Can I get some help plz QUESTION 3 Manscent is a new brand of men's cologne. The brand manager for Manscent would like to get

Can I get some help plz

QUESTION 3 Manscent is a new brand of men's cologne. The brand manager for Manscent would like to get consumer opinions regarding: i. The likelihood purchasing Manscent cologne, ii. Perceptions that Manscent cologne smells nice; and iii. Whether or not Manscent cologne is good value. (a) Design a scale to measure each of these concepts. Use either a Likert scale, Semantic Differential scale, or Behavioural Intention scale where appropriate. Pay close attention to the development of the question wording, number of scale items, and item descriptors. (9 marks) (b) What survey method would be appropriate for collecting this information? Why? (1 mark)

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