can someone help me answer these bullet points from the provided photograph. Thank you

What techniques are used to capture the reader's attention?

Does the writer use the direct or the indirect organizational approach?

Is the subject line effective? Why or why not?

Does the writer use an emotional or a logical appeal? Why?

What reader benefits are included?

How does the writer establish credibility?

What tools does the writer use to reinforce his position?

FIGURE 9.2 Persuasive Message Using the AIDA Model Randy Thumwolt uses the AIDA model in a persuasive memo about a program that would try to reduce Host Marriott's annual plastics costs and try to curtail consumer complaints about the company's recycling record. Note how Thumwolt "sells the problem" before attempting to sell the solution. Few people are interested in hearing about solutions to problems they don't know about or don't believe exist. His interest section introduces an additional, unforeseen problem with plastic product containers. Cost Cutting in Plastica Message (HTML) Guido 2.4. Ele Edt View Insert Format Tools Actions Help cleanor transervies.com A Catches the reader's attention with a blunt statement of a major problem Cost Cutting in Plastics Pess. POFOKOI Eleanor In spite of our recent switch to purchasing plastic product containers in bulk, our costs for these containers are still extremely high. In my January 5 momo, I included all the figures showing that we purchase five tons of plastic product containers each year, and the price of polyethylene terephthalate (PET) rises and falls as petroleum costs fluctuate In January suggested that we purchase plastic containers in bulk during winter months when petroleum prices tend to be lower. Because you approved that suggestion, we should realize a 10 percent savings this year However, our costs are still out of line, around $2 million a year In addition to the cost in dollars of these plastic containers is the cost in image. We have recently been receiving an increasing number of consumer letters complaining about our lack of a recycling program for PET plastic containers, both on the airplanes and in the airport restaurants After conducting some preliminary research I have come up with the following ideas Provide recycling containers at all Host Marriott airport restaurants Offer financial incentives for the airlines to collect and separate PET containers Set up a specially designated dumpster at each airport for recycling plastics Contract with A-Batt Waste Management for collection I've attached a detailed report of the costs involved. As you can see, our net savings the first year should run about $500,000. Ive also spoken to Ted Macy in marketing, if we adopt the recycling plan, he wants to build a PR campaign around it The PET recycling plan will help build our public image while improving our bottom line. If you agree, let's meet with Ted next week to get things started. Please call me at ext 2356 if you have any questions Builds interest in a potential solution to the problem by emphasizing how bad the problem is and highlighting an associated problem D Increases the recipient's desire or willingness to take action by outlining a solution Motivates the reader one last time with a specific cost savings figure, then requests a specific action