Can you please do a Conclusion and Marketing Plan for below marketing overview of Nike?

Company Overview:

The one thing to be assertive about is that all of the people have heard of Nike before, correct?! It has the mission statement which states, "To bring inspiration and innovation to every athlete in the world." The statement, "Just do it" is also something that is something alluring to millions of consumers out there and typically written on various apparel. Nike thought that initially it would be production-based, where more emphasis was drawn towards the design part and not as much as the content of the product. However, that notion changed in about 1985. In approximately 1990, Nike surpassed and dethroned Adidas to be at the "top of the ladder" . It,in essence, is leading the whole world as the world's largest producer and seller of athletic attire and various other sports equipment. It was very stupefying to know how long ago Nike took its origin. It was actually first found by someone named Phil Knight and the co-founder being Bill Bowerman. The original name of Nike was "Blue Ribbon Sports", and the headquarters being in the state of Oregon, United States.

Look at the profound impact that Nike has had on the world. It currently covers over 200 countries, not to mention the online shopping that the versatile Nike has to offer. With that Nike has expanded to such a stature, that their annual revenue per year is roughly $47.14 dollars. This has consistently resulted in 6 percent increase each year. A lot to do with this,behind the scenes, are the lab workers for Nike, which consist of 40 researchers, in the science field that make the Nike brand what it is.

Marketing Objectives:

Nike, to reinstate, has been highly successful in terms of increasing revenue year per year and bolstering their production. It was done through fixating a series of objectives and strategies. Nike first wanted to make sure that for an extended period of time, their products were being attained by customers or clients without worry. The first strategy leading towards that was that Nike had to increase their stockholders return on the equity by approximately 20 percent. That's a large-portion of return that would stem off a business model. This would ensure the company's growth rate remains intact that is anyways being coupled with the revenue of the company. Then, it is crucial to realize that as a corporation, Nike is at a specific stage called Cash Cow in the BCG model, which is used to analyze a business's situation. This means that as currently constructed, Nike is experiencing great return in terms of capital and is sustainable in the long-run. Another important objective that Nike was stressing on was to expand and potentially discover new markets. This was attained by having a research firm behind Nike, which would equip the company with insight on consumer behavior, to alleviate Nike's chances at dominating these types of markets well into the future.

Nike also has done down a great job in terms of backing up their marketing objectives by the emphasis on pricing. Since 2014, Nike has been emphasizing price skimming at the initial phase before slowly increasing the price of each athletic good(shoes,bags,t-shirts,etc.) by roughly 2.3% each year. This only occurred when the Nike brand realized that customers have really built a loyalty foundation and appreciated the value that Nike had to offer. They were the only brand to be able to increase prices out of all the sporting competitor brands of Nike(Under Armour, Rebox, Asics, etc).

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Conclusion Nike has solidified its position as a global leader in the athletic apparel and sports equipment industry With its mission to bring inspiration and innovation to athletes worldwide Nike has ... View the full answer