Question: Carrie is analyzing the difference between what a customer is willing to pay for a product / service and how much it costs the firm

Carrie is analyzing the difference between what a customer is willing to pay for a product/service and how much it costs the firm to offer the product/service. Cassie is examining the difference between what the firm ultimately charges for the product/service and how much it costs the firm to offer the product/service. Carrie is analyzing q,, and Cassie is analyzing q,
Multiple Choice
forward vertical integration; backward vertical integration
cost; differentiation
value creation; value capture
scale economies; scope economies
Carrie is analyzing the difference between what a customer is willing

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