Question: CASE 1: KRISPY KREME DOUGHNUTS, INC. 2015 [KKD] ( Source: David, F. R. and David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts

CASE 1: KRISPY KREME DOUGHNUTS, INC. 2015 [KKD]

(Source: David, F. R. and David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16^th Edition / Global Edition.). Pearson.)

QUESTION 6

Draw a Grand Strategy Matrix for KKD and indicate clearly the quadrant in which KKD is located. (5 marks)

Explain two (2) reasons for KKD to be placed in that specific quadrant. (6 marks)

Explain two (2) strategies relevant to the quadrant. Recommend two (2) specific strategies for KKD.

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