Question: Case 1 - Wal - Mart i n Germany: Corporate Formula Does Not Fit the German Culture ( 1 ) Who was most affected by
Case WalMart Germany: Corporate Formula Does Not Fit the German Culture
Who was most affected by WalMarts mistakes and why?
What sources and models could WalMart use to research cultures and understand what strategies to use?
What considerations should WalMart make as it tries to expand in other countries?
In looking at the Iceberg Model pp what were some of the values, beliefs, attitudes, and norms that affected WalMarts business?
How could WalMart have altered its international expansion strategies to account for those differences in values, beliefs, attitudes, and norms?
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