Question: Case 1 - Wal - Mart i n Germany: Corporate Formula Does Not Fit the German Culture ( 1 ) Who was most affected by

Case 1- Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture
(1) Who was most affected by Wal-Marts mistakes and why?
(2) What sources and models could Wal-Mart use to research cultures and understand what strategies to use?
(3) What considerations should Wal-Mart make as it tries to expand in other countries?
(4) In looking at the Iceberg Model (pp.17-18), what were some of the values, beliefs, attitudes, and norms that affected Wal-Marts business?
(5) How could Wal-Mart have altered its international expansion strategies to account for those differences in values, beliefs, attitudes, and norms?

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