Question: Case 3 . 2 : Identifying Problems and Defining Research Objectives Refer to Chapter 3 for this part of the assignment. ( 1 ) Identify

Case 3.2: Identifying Problems and Defining Research Objectives
Refer to Chapter 3 for this part of the assignment.
(1) Identify and list the problems facing Auto Concepts. There are several. Use bullet points.
(2) Write the research objective(s) for one of the problems identified in your answer to question 1.
Please remember, when asked to state the problem you have to identify what issues Auto Concepts is facing which require strategic solutions and what general questions do Auto Concepts need answers to.
When asked to write the research objective(s) you have to be more specific. Exactly what information is needed to make strategic decisions. Exactly what questions need to be answered through the research? The wording of these questions needs to be very specific. Refer to examples within the chapter. Use bullet points.
 Case 3.2: Identifying Problems and Defining Research Objectives Refer to Chapter

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