Question: Case 5.1 Export Channel Decision Wayne Engineering Wayne Engineering is a leading manufacturer of side loaders, recycling vehicles, and recycling and garbage trucks. It uses

Case 5.1 Export Channel Decision Wayne

Case 5.1 Export Channel Decision Wayne Engineering Wayne Engineering is a leading manufacturer of side loaders, recycling vehicles, and recycling and garbage trucks. It uses Tradesur Inc. to handle the promotion, marketing, and distribution of its products in overseas markets. TradeSur is an export management company (EMC) located in San Diego, California, with more than eighteen years of experience in the export market. It has established distribution channels in several countries. As a EMC, its major func- tions include the following: (1) promoting, marketing, and distributing U.S.-made construction equipment in Latin America and Europe; (2) handling complex logis- tics and outsourcing of various phases of the production process when necessary; (3) managing complex construction and infrastructure requirements by coordinat- ing with multiple manufacturers of equipment worldwide and assembling the end product; (4) establishing links with several financial institutions to help overseas buyers to finance their purchases, enhance their cash flows, and expand U.S. exports; and (5) arranging independent financing of turnkey projects for qualified government agencies and corporations from eligible foreign countries. . Question: Carefully read the given facts about the company profiles of Wayne Engineering and TradeSur. Is an Export Management Company like TradeSur a good choice, or would an Overseas Distributor be the more suitable solution for Wayne Engineering's exporting needs? Give reasons for your recommendation

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