Case 5.1 P&G Japan: The SK-II Globalization Project

Bartlett, Christopher A.; Beamish, Paul W.. Transnational Management: Text and Cases in Cross-Border Management (p. 311). Cambridge University Press. Kindle Edition.

1.

Match the statement on the right which best describes the motivation for Nissan and Renault to merge on the categories to the left.

https://www.hbs.edu/faculty/Pages/item.aspx?num=29918

	Financial stability of Nissan
	Nissan Culture.
	Nissan supply chain
	Nissan local market
	Renault Market
	Renault cost structure
	Renault manufacturing
	Renault Brand Recognition

1.	Inability to crack US market
2.	Complacency and lack of urgency.
3.	None outside of EU
4.	$20 Billion USD in debt.
5.	Keiretsu model drains resources
6.	Uncompetitive labor costs
7.	Japan in recession in 1990's
8.	Need to expand capabilities in desirable markets

2.

Match the P&G executive with the phrase on the right which best describes him. There is possibly more than one match but pick the one that best captures the information in the P&G Japan Case.

use the case study below. You need to google it and type PDF after to get it

P&G Japan: The SK-II Globalization Project

by Christopher A. Bartlett

	Durk Jager
	A.G. Lafley
	Walter Lingle
	John Pepper
	Shivesh Ram
	Paolo de Ceasare
	Max Factor

A.	Cleans up the Max Factor "mess."
B.	Advocates tailoring products to meet consumer needs in each country.
C.	a brand that P&G acquired
D.	Brought SKII into European market to make it a truely global brand.
E.	Pushes P&G expansion into emerging markets
F.	entrepreneurial beauty care manager in China
G.	Likes original "rebels" to be leaders in P&G