Case: Fueled Supplements Part 1 (Packaging) Case Question: How do we create a valuable customer experience through our shipping nackaging? Helo us design our packaging. Repurchase (How does your idea promote future purchases?) Part 2 - Detailed Analysis: List each of your packaging items, a brief description and strategic reasoning, and the cost for each unit. (You may add rows as needed.) The total cost per shipment must fit the client's budget of $0.75 or less. When researching costs, use a purchase quantity of 1,000. See the Case Overview for details. Page Break Part 3 - Create a Mock-up of the Packaging Items. Take one picture of the mock-up and paste the image below. - See the case resources for tips on creating mock-ups and examples of other mock-ups. - You may use any store-bought item or create any items by hand. - You can create any design for the outside of the package and items to be included inside the package. PASTE IMAGE HERE: - Fit in an 8.512 bubble mailer, the standard shipping envelope for Fueled Supplements, chosen for its protective quality and durability - Brand - Represent the company, have the "look" of the brand, and appeal to the targe segment - Be lightweight - Fueled Supplements takes on the majority of shipping costs, so reducing how much weight is added during shipping is vital. - Be durable - It must not be breakable or easily destroyed during shipping. - Wow the customer Product Cost - Maximum \$0.75 TOTAL PER SHIPMENT for all packaging and shipping items used - This includes a bubble mailer (The current one is priced at $0.25 per package.), any paper, tissue, custom items, etc. (NOTE: You CAN use a custom bubble mailer, but it will need to be factored into the cost.) - The client has noted that he can purchase at least a quantity of 1,000 (of each item) for packaging materials, so use a quantity of 1,000 when looking up bulk-purchase quotes. Case Notes The client wants packaging that is immediately recognizable and reaffirms the brand. The current brand colors are white, navy blue, and silver. Ensuring that products make it to their intended destination safely and without damage is a huge priority. Although fast assembly of shipping items is not required, it's always a plus. Note that you will not be responsible for designing the primary product packaging for the individual product itself, but you will be designing all items that will go in the shipping container with the product for an "unboxing" experience. And you may choose to design the outside of the shipping container (the shipping envelope) as well. See case requirements for details