Question: Case problems: 1. Is Tchibo ideas a platform that can generate products that will really support performance or will these products mainly be products that

Case problems: 1. Is Tchibo ideas a platform that can generate products that will really support performance or will these products mainly be products that only sell to a niche? 2. Should Tchibo also use the information and discussions on the platform for general product development? What problems can occur from this?

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