Case Scenario: Read carefully the situation given below and answer the given questions.

Organizations Getz and Medicos are both in the same industry and rival for the same set of customers in the marketplace. At Getz, the plans are made at the top level of management each year and then are formulated for and announced to each of the mid-level and first-level managers. At Medicos, the plans are made at the top, and then those managers meet with their subordinates at the next level and mutually agreed-to goals are established with them. The mid-level managers then meet with their first-level managers and mutually agreed-to goals are established with them. Finally, the first-level managers meet with each of their employees and mutually agreed-to goals are established with them.

Question No 1: Which planning approach the Getz organization is using currently? (Traditional goal setting or MBO Technique)? Discuss the identified goal setting approach in detail. (5 marks) (100 words minimum)

Question No 2: Assuming Getzs hierarchy of goals is clearly defined; the result is a means end chain. Discuss it in detail with the examples of a pharmaceutical company which wants to sell a new drug for Diabetes. Make the traditional plans first at strategic level and set some targets in numbers and create a chain of goals till bottom. (5 marks) (150 words minimum)

(For understanding the example you can refer the text book.)