Question: Case Study: 1997, Wal-Mart expanded in Germany with the intention to implement their successful business model.They posted about $6 billion in losses and they decided
Case Study: 1997, Wal-Mart expanded in Germany with the intention to implement their successful business model.They posted about $6 billion in losses and they decided to leave Germany in 2006. Amazon is also facing some problems in Germany. As emphasized in this course, a key principle of managerial economics is understanding incentives. In your opinion, is Amazon the next company to leave Germany? Are American business models compatible with the European culture?
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