Question: CASE STUDY # 2 : FORECASTING COMPUTER SALES AT THE UNIVERSITY BOOKSTORE The bookstore at Tennessee Valley University is owned and operated by the university
CASE STUDY #: FORECASTING COMPUTER SALES
AT THE UNIVERSITY BOOKSTORE
The bookstore at Tennessee Valley University is owned and operated by the university through an independent
corporation with its own board of directors. The bookstore has three locations on or near the university campus. It
stocks a range of items, including textbooks, trade books, logo apparel, drawing and educational supplies, and
computers and related products such as tablets, headsets, and software. The bookstore has a program to sell
laptopnotebook computers to incoming firstyear students and other students at a substantial educational discount
partly passed on from computer manufacturers. This means that the bookstore just covers computer costs with a very
small profit margin remaining.
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