Case Study #$2-$ Select a product or service, then locate three ads for your selected product$/$service$.$ The three ads should

include one from the $1980$s$,$ one from the $1990$s$,$ and one current ad $($all the ads should be for the same product$/$service$).$

Interview three different people and ask them which ad they perceive to be most influential to them and why. Ask them

which of the three ads persuades them to purchase the product or service more. Compare the ads from the three time

periods and answer the following questions in a $3-$page paper $($Times New Roman, $12-$point font, double spaced$)$ and

include concepts learned in class and from the book:

$$ Describe the message being presented in each of the ads

$$ In what ways do the ads differ from each other

$$ In what ways are the ads similar to each other

$$ Of the three ads, which do you find to be most influential and why

$$ Of the three ads, which do you find to be the least influential and why