Case Study $7$: Developing a Mobile$-$Friendly Web Application

Background:

Elite Fitness, a gym chain with multiple locations, recognized the need to offer a mobile$-$friendly web application to provide members with convenient access to their services. The web application featured an interactive class schedule, online booking for personal training sessions, fitness tracking tools, and a social community where members could share their progress. The aim was to improve user experience, increase member engagement, and attract new customers by

offering a seamless digital experience.

Results:

After launching the mobile$-$friendly web application, Elite Fitness saw a $35\%$ increase in member engagement. The number of bookings for personal training sessions increased by $50\%,$ and the social community became an active platform for members to share their fitness journeys. The app also attracted new customers, contributing to a $20\%$ growth in gym memberships over

the next quarter.

$19.$ What was the main goal of Elite Fitness's web application?

$*$

$2$ points

A$)$ To reduce gym membership fees

B$)$ To provide a mobile$-$friendly platform for enhanced user experience and engagement

C$)$ To develop a new line of fitness apparel

D$)$ To create a video series

$20.$ Which feature of the web application contributed most to increased bookings for personal training sessions?

$*$

$2$ points

A$)$ Online booking functionality

B$)$ Fitness tracking tools

C$)$ Blog posts on fitness trends

D$)$ Membership discounts