Question: Case Study A: LJ Hooker's reach to China 2: Explain the wheel of international marketing and the challenge for international marketers in dealing with the

Case Study A: LJ Hooker's reach to China

2: Explain the wheel of international marketing and the challenge for international marketers in dealing with the 'uncontrollables'. In what ways do uncontrollable factors in the Australian local environment affect the application of marketing mix variables in China?

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