Question: CASE STUDY : BUZZFEED WHAT FUTURE FOR NATIVE ADVERTISING AND BRANDED CONTENT? DISCUSSION QUESTIONS: Which sources of revenue does BuzzFeed have? Which of those is

CASE STUDY : BUZZFEED WHAT FUTURE FOR NATIVE ADVERTISING AND BRANDED CONTENT?

DISCUSSION QUESTIONS:

  1. Which sources of revenue does BuzzFeed have? Which of those is the most important?
  2. What contributed to the success of BuzzFeed to the largest extent?
  3. How does the principle of monetization work in case of native advertising?
  4. How could the company BuzzFeed best respond to Facebooks change of algorithm in 2018?

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