case Study Coca cola India : More than Just Sugar and Fizz

Read the Coca-Cola India Case Study and answer the following questions:

1. Based on the case study and what you've learned about Brand Extensions, do you believe that Coca-Cola India should move beyond its core business of soft drinks into other business categories? (10 marks/250 words)
2. Based on what you've learned about Brand Extensions, which of the following two strategies would you recommend, and why? (10 marks/250 words)
   • A line extension of existing products
   • Create new products for new categories
3. As Coca Cola India moves towards extending its business, what challenges do you believe, based on what you learned about Brand Extensions, the company should prepare for as it makes these strategic business initiatives? (20 marks/500 words)

pls answer all three questions as per requirement.

Its a 10 page case study document, chegg is not allowing to upload the file.