Case Study Hard Rock Cafe: Operation Management in Services on page 25. Answer discussion questions (each answer not less than a 100-120 words), and submit your work for grading.

Discussion Questions*

1. From your knowledge of restaurants,

from the video, from the Global Com-

pany Profile that opens this chapter,

and from the case itself, identify how

each of the 10 OM strategy decisions

is applied at Hard Rock Cafe.

2. How would you determine the pro-

ductivity of the kitchen staff and wait-

staff at Hard Rock?

3. How are the 10 OM strategy decisions

different when applied to the opera-

tions manager of a service operation

such as Hard Rock versus an automo-

bile company such as Ford Motor

Company?

1:18 Operations Man ne nent at Hard Rock In its 48 years of existence, Hard Rock has grown from a modest London pub to a global power managing 163 restaurants, 23 ho- tels/casinos, and live music venues. This puts Hard Rock firmly in the service industry-a sector that employs over 75% of the people in the U.S. Hard Rock moved its world head- quarters to Orlando, Florida, in 1988 and has expanded to more than 50 locations through- out the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American- burgers and chicken wings-to include higher- end items such as stuffed veal chops and lob- ster tails. Just as taste in music changes over time, so does Hard Rock Cafe, with new menus, layouts, memorabilia, services, and strategies. 1:18 At Orlando's Universal Studios, a traditional tourist destination, Hard Rock Cafe serves more than 3,500 meals each day. The cafe em- ploys about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasing- ly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and waitstaff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills but are also passionate about music and have engaging personalities. Cafe staff is scheduled down to 15-minute intervals to meet seasonal and daily demand changes in the tourist environment of Orlando. Surveys are done on a regular basis to evaluate quality of food and service at the cafe. Scores are rat- ed on a 1-to-7 scale, and if the score is not a 7, the food or service is a failure. a Hard Rock is adding a new emphasis on live music and is redesigning its restaurants to ac- commodate the changing tastes. Since Eric Clapton hung his guitar on the wall to mark his favorite bar stool, Hard Rock has become the world's leading collector and exhibitor of 1:19 their job skills but are also passionate about music and have engaging personalities. Cafe staff is scheduled down to 15-minute intervals to meet seasonal and daily demand changes in the tourist environment of Orlando. Surveys are done on a regular basis to evaluate quality of food and service at the cafe. Scores are rat- ed on a 1-to-7 scale, and if the score is not a 7, the food or service is a failure. Hard Rock is adding a new emphasis on live music and is redesigning its restaurants to ac- commodate the changing tastes. Since Eric Clapton hung his guitar on the wall to mark his favorite bar stool, Hard Rock has become the world's leading collector and exhibitor of rock 'n' roll memorabilia, with changing ex- hibits at its cafes throughout the world. The collection includes 70,000 pieces, valued at $40 million. In keeping with the times, Hard Rock also maintains a Web site, www.hardrock.com, which receives more than 100,000 hits per week, and a weekly ca- ble television program on VH1. Hard Rock's brand recognition, at 92%, is one of the high- est in the world