Case Study:
Mr. Arda produces shampoo in the factory he owns. The shampoo he produces is unisex and reaches a wide target market. It only starts to produce products specific to women and men in line with changing demands and needs. He creates a new product line for women, which includes eighteen different hair care products. These eighteen products fall into three separate categories. There are six products in each category. These categories consist of the aloe vera series, the jasmine extract series, and the coconut extract series. He wants to keep product prices slightly below industry averages. It is known that the brand’s key competitors are Elidor and Dove.

Q: What price and distribution strategies should Mr. Arda use to compete with these brands? Explain with reasons

Answer rating: 100% (QA)

The detailed answer for the above question is provided below Step 1 Introduction Pricing and distribution strategies are essential components of a companys overall marketing strategy These strategies ... View the full answer