Question: Case study question (400 words) - PLEASE SEE THE ATTACHTED PICTURES FOR THE CASE STUDY Question: Describe the challenges faced by a start-up company in

Case study question (400 words) - PLEASE SEE THE ATTACHTED PICTURES FOR THE CASE STUDY

Question: Describe the challenges faced by a start-up company in an undefined market. How did Zipcar handle the tasks and uncertainties inherent in devising a new business model?

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