case study read and answer the questions

Sarah owns a chain of hair salons. However, the chain was forced to close for months during the Pandemic. As Sarah was reading industry reports that many consumers, desperate to maintain their hair color, have begun coloring their hair at home, she became very concerned that customers would not return to the salon post-pandemic. To retain customers, the salon considered sending their customers customized color touch-up kits.

Using her customer database, Sarah mailed each customer a kit that included their custom hair color, instructions for applying and a coupon for their next in-salon service. This promotion, a direct mail tactic, was very successful. In fact, her customers started ordering kits to continue to color their hair at home. There was one problem. Sarah was not gaining the revenue she was used to from regular haircuts and styling. She needed her customers to return to the salon post-pandemic, but she was afraid her customers were used to self-styling their hair.

Which digital marketing or social media marketing tactics or promotions should Sarah consider trying to bring her customers back to the salon upon reopening?

Which tactics or promotions should she leverage for existing customers? For potential new customers?