Question: Case Study: The Evolving Software PlatformBackgroundAcme Software Solutions is a medium-sized company specializing in customer relationshipmanagement (CRM) software. Their flagship product, ConnectPro, has been a
Case Study: The Evolving Software PlatformBackgroundAcme Software Solutions is a medium-sized company specializing in customer relationshipmanagement (CRM) software. Their flagship product, ConnectPro, has been a reliable choice formid-market businesses for several years. However, recent market shifts indicate a growingdemand for cloud-based, highly customizable CRM solutions that integrate seamlessly withthird-party applications.Recognizing this trend, Acme's leadership team decides to undertake a significanttransformation of the ConnectPro platform. The project's scope includes: Architecture: Transitioning from a legacy on-premises model to a cloud-basedinfrastructure. Features: Adding robust customization options and building an API framework forintegrations. User Interface: Modernizing the UI for a more intuitive and user-friendly experience. PRJM1008 - Change ManagementTest 2 (15 Marks)(2 Hours)Resistance to Change(Watch - How to Deal with Resistance to Change - 10:45 Minutes)Sarah observes various forms of resistance throughout the project: Passive Resistance: Some team members express agreement but demonstrate delays intheir work or provide incomplete updates. "Old Ways" Adherence: A few senior developers subtly push for features similar to thelegacy system, resisting the move towards open APIs and modern software design. Rumors and Misinformation: Anxiety among customer support staff leads tospeculation about potential job losses and exaggerated challenges for clients.Change Management Perspectives(Watch - Navigate and Embrace Change - 4:32 Minutes)Sarah draws insights from different change management models to address these challenges: Kotter's 8-Step Process: She focuses on creating a sense of urgency, building a guidingcoalition, and celebrating short-term wins to maintain momentum. Lewin's Change Model: Sarah recognizes the need to "unfreeze" old habits, guide theorganization through the transition, and ensure the changes become the new norm("refreeze"). ADKAR Model: She addresses awareness, desire, knowledge, ability, and reinforcementto facilitate individual behavioral change within the organization.PRJM1008 - Change ManagementTest 2 (15 Marks)(2 Hours)Essay-Style Questions.2 question Change Leadership and Resistance to Change Evaluate Sarah's application of differentchange management perspectives (Kotter, Lewin, ADKAR). How could a combinedapproach strengthen her methods for overcoming the various forms of resistanceencountered? Which additional strategies would you recommend given the specificchallenges in this case study? on the basis of Case Study: The Evolving Software Platform.
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