Question: Case Study: The Evolving Software PlatformBackgroundAcme Software Solutions is a medium-sized company specializing in customer relationshipmanagement (CRM) software. Their flagship product, ConnectPro, has been a
Case Study: The Evolving Software PlatformBackgroundAcme Software Solutions is a medium-sized company specializing in customer relationshipmanagement (CRM) software. Their flagship product, ConnectPro, has been a reliable choice formid-market businesses for several years. However, recent market shifts indicate a growingdemand for cloud-based, highly customizable CRM solutions that integrate seamlessly withthird-party applications.Recognizing this trend, Acme's leadership team decides to undertake a significanttransformation of the ConnectPro platform. The project's scope includes: Architecture: Transitioning from a legacy on-premises model to a cloud-basedinfrastructure. Features: Adding robust customization options and building an API framework forintegrations. User Interface: Modernizing the UI for a more intuitive and user-friendly experience. PRJM1008 - Change ManagementTest 2 (15 Marks)(2 Hours)Resistance to Change(Watch - How to Deal with Resistance to Change - 10:45 Minutes)Sarah observes various forms of resistance throughout the project: Passive Resistance: Some team members express agreement but demonstrate delays intheir work or provide incomplete updates. "Old Ways" Adherence: A few senior developers subtly push for features similar to thelegacy system, resisting the move towards open APIs and modern software design. Rumors and Misinformation: Anxiety among customer support staff leads tospeculation about potential job losses and exaggerated challenges for clients.Change Management Perspectives(Watch - Navigate and Embrace Change - 4:32 Minutes)Sarah draws insights from different change management models to address these challenges: Kotter's 8-Step Process: She focuses on creating a sense of urgency, building a guidingcoalition, and celebrating short-term wins to maintain momentum. Lewin's Change Model: Sarah recognizes the need to "unfreeze" old habits, guide theorganization through the transition, and ensure the changes become the new norm("refreeze"). ADKAR Model: She addresses awareness, desire, knowledge, ability, and reinforcementto facilitate individual behavioral change within the organization.PRJM1008 - Change ManagementTest 2 (15 Marks)(2 Hours)Essay-Style Questions.2 question Change Leadership and Resistance to Change Evaluate Sarah's application of differentchange management perspectives (Kotter, Lewin, ADKAR). How could a combinedapproach strengthen her methods for overcoming the various forms of resistanceencountered? Which additional strategies would you recommend given the specificchallenges in this case study? (250 Word Minimum give answer related to case study and video how to deal with resistence by heather stagl on TEDX talks channel
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