cek 10 WIL PROJECT CASE STUDY ORIENTATION Applicable VLO's for This Week's Case Study 6. Analyze a marketing situation and develop appropriate advertising recommendations and sales promotion Brief Introduction to This Week's Case Study A recent trend increased the demand for "Made in Canada" goods and services, Debra is eager to capitalize on this opportunity. Debra the general manager of QUICK FOODS corporation, is thinking about increasing the amount of "Made in Canada" goods in his store from 20% to 50%, she will use the CREST framework to ensure, she is making the right decision This Week's Detailed Case Study Information QUICK FOODS Corporation has numerous stores, and it cares for clients. The company carries out surveys to make sure clients are happy with what they are getting. It is an integral part of the company's strategic vision to cater for client's needs. Some board members consider this strategy a waste of money and time, but other board members believe that surveying is an essential part of doing business, Debra believes that surveys are important, and she takes survey's findings seriously, when she builds the company's strategic vision. Recent surveys showed that clients are leaning towards "Made in Canada" products, and Debra is eager to capitalize on this opportunity. Debra knows that "Made in Canada" goods are not cheap, and thus stocking a lot of these goods could undermine competitiveness, but she believes clients' are willing to pay a premium for a product which is made in Canada. Poor environmental policies in other countries, and the lack of ethics in other countries, caused clients to shy away from imported goods. Some clients stated that they are willing to pay extra, just to make sure that products are coming from sustainable, environmentally friendly companies. Debra is aware that a lot of the products in QUICK FOODS company stores, are not manufactured using sound environmental policies, because a lot of the countries manufacturing these products lack the proper legislation to take care of the environment. She was always a big supporter of "Made in Canada" products, but the fierce competition in the market place, left her no choice other than buying imported products. So, she sat down and analyzed the situation using the crest framework, which is below. CREST Competitive Regulatory Economic Key Points The market place is highly competitive, from brick and mortar retail outlets, online retailers, and wholesalers. Wholesalers recently started selling products to retail clients' directly, thus skipping the middle man". Which lead to a lot of acquisitions, for example: Walmart acquired "Sam's Club" a major wholesaler to overcome this issue. "Made in Canada" products are 20-30% more expensive than other products. "Made in Canada" products are usually sold by specialty stores. Uncompetitive "Made in Canada" products are considered a niche market. The government supports companies selling "Made in Canada" products. Tax breaks for selling "Made in Canada" products. It's expected that the government will impose stringent regulation on unethically produced imported goods and services. The Economy is growing steadily. Consumer spending is increasing. Interest rates are expected to increase gradually over the coming years. Housing market remains overvalued. Durable consumer goods sales are increasing. Non-durable consumer goods sales are also increasing, "Made in Canada" products are gaining popularity. The Canadian consumer is generally demands higher quality products, and better service. Consumers are moving away from goods which are polluting the environment Sustainable Eco-friendly products are preferred by consumers. Ethnic diversity is increasing rapidly. Aging population Retirees are expected to increase in numbers over the coming years. Increased life expectancy. A lot of companies are starting to use artificial intelligence as a part of their marketing and promotion strategy Smart products are capturing a higher share of the market. Double digit growth in e-commerce. Social, Environmental and Demographic Technological QUICK FOODS company is mid-sized corporation which is located in Ontario. The company operates through a small network of stores throughout southern Ontario Deliverables, Format and Marking Scheme for This Week's Case Study Your task is: 1% analyze and comment on the current market situation. 1% based on your analysis recommend the best course of action in regard to the "Made in Canada" products and identify the unique selling proposition. 3% develop an appropriate advertising and sales promotion strategy for "Made in Canada" products. Note: You can use data from external sources, and you can assume any required information in order to solve this case. Clearly state your assumptions in your submissions. Summarize your findings in a two-page Microsoft Word Document. a