CEO, Kevin Johnson, was presented with a challenge when two African-American men were arrested in a Starbucks while waiting for an associate. The arrests led to negative backlash for Starbucks. Johnson personally addressed the issue and took several steps to change the culture and policies of the company. This case presents several key issues, including the link between ethical practices, mission and core values, unconscious bias in the workplace, and how a CEOs actions impact the employees.

Please review the common ethical challenges in chapter 4. Think of one of your life event ethical challenges related to any of those common challenges in chapter 4 and the action you took at the time. Please elaborate on the case according to the instruction and rubric below:

Evaluation

Activity/Competencies Demonstrated	Grade
Content	/60
a. Identify the challenge and its elements.	/15
b. Evaluate the ethical elements of the challenge.	/10
c. Identify the impact of your activity on all stakeholders (according to the consequentialist analysis).	/15
d. Make an argument for an alternative course of action you could take (according to your ethical vision).	/15
e. Support the paper with appropriate sources, including at least four academic sources if applicable (books or juried articles such as those found in the YU library)