CEO, Kevin Johnson was presented with a challenge when two African-American men were arrested in a Starbucks while waiting for an associate. The arrests led to negative backlash for Starbucks. Johnson personally addressed the issue and took several steps to change the culture and policies of the company. This case presents several key issues, including the link between ethical practices, mission and core-values, unconscious bias in the workplace, and how a CEOs actions impact the employees.

Please write a report about this case study by:

• Identifying the interconnection of mission, core values and ethical practices in the case
• Analyzing the actions taken by Starbucks and the effectiveness of these actions.
• Demonstrating an understanding of a pro-active approach in addressing ethical issues.
• Synthesizing the facts and issues in the case and analyze the course of action taken by Starbucks.

Note that your report should include an introduction and conclusion, should be 4-6 pages (double spaced), 2.54 cm margins (the default on MS Word), and 12 pts size. The paper should follow the APA guidelines for format and citation.