MT$450$M$1-1$: Develop the key components of a marketing plan.

Introduction: You have likely heard the expression, "Failing to plan is planning to fail.$$ Nevertheless, many companies act without having a solid plan in place. Kotler et al$.(2022)$ state that a marketing plan communicates the proposed course of action to relevant entities. Moreover, $$to be effective, the marketing plan must be actionable, relevant, clear, and succinct. Once developed, the marketing plans must be updated to remain relevant$($Kotler et al$.,2022,$ p$.49).$

Scenario: Choose one of the scenarios below for this assessment:

Scenario One: ZTRP Inc

Scenario Two: Sybil$$s Artificial Flowers

Scenario Three: Adaptive Sports Equipment Global $($ASEG$)$ Corporation

Instructions:

In this assessment, you will complete a $12-$ to $15-$slide Microsoft$$ PowerPoint$$ narrated presentation addressing the following items.

Checklist:

Part $1$:

Create a market$-$oriented mission statement using the five major characteristics suggested by Kotler et al$.(2022).$

Prepare a brief situational overview.

Analyze the industry using Porter$$s five forces model.

Apply the four additional forces from the readings as noted by Isabelle et al$.(2020).$ See the article in the reading area, $"$Is Porter$$s five forces framework still relevant? A study of the capital$/$labour intensity continuum via mining and I.T$.$ industries.$$

Create five strategic goals using the SMART acronym.

Determine the three characteristics of an SBU to the new product$/$product line. Discuss whether you characterize the portfolio as specialized or diverse.

Part $2$:

Determine the difference between strategy and tactics.

Prepare the target market using the $5$Cs framework. Illustrate the $5$Cs similar to Figure $2\mathrm{.}2$ in the text.

Describe the $3$V elements of the market value principle. Design the $3$V market value principle similar to Figure $2\mathrm{.}3$ in the text.

Design the seven tactics $(7$Ts$)$ defining the marketing offers similar to Figures $2\mathrm{.}4$ and $2\mathrm{.}5$ in our text.

Develop an implementation strategy by outlining a process for developing resources, the market offering, and deploying the offer to the target market.

Describe how you will demonstrate at least three key performance metrics against established goals.

Prepare an executive summary. You may use this as the first slide of your presentation.

Your minimum $12-$ to $15-$slide PowerPoint presentation must include the following: