Chapter $02$ Assignment: Planning, Implementing, and Evaluating Marketing Strategies

$13$ of $25$

Total points: $\frac{11}{25}$

Attempts left: $3$

Amazon was one of the first major e$-$commerce stores and is now the largest e$-$commerce company in the world. However, for many years, Amazon lost money because of the need to build warehouses, add new products, and market their site to new customers who weren't used to shopping online. This demonstrates which aspect of a first$-$mover advantage?

High switching costs consumers may experience

Products not meeting consumer needs

Large outlays associated with creating a new product

Overly targeted marketing efforts