ols Chapter 02 Assignment: Planning, Implementing, and Evaluating Marketing Strategies Total points: 20/25 Attempts left 2 Which of the following is a disadvantage of being a first mover in the market? The chance that products will be protected by patents Large outlays associated with creating a new product High switching costs consumers may experience inability to accurately predict performance standards Costs of marketing plan implementation Which of the following is an advantage of being a fate mover in the market