Chapter $03$ Assignment: The Marketing Environment, Social Responsibility, and Ethics

Total points: $--/25$

Attempts left: $3$

Scenario $3\mathrm{.}1.$

Tiana is a student at University of Colorado Boulder who recently landed a summer internship working for the marketing department at Frontier Airlines. She is assisting Duke, one of the marketing managers, with a competitive assessment of the U$.$S$.$ market. In addition, he tells her to think beyond direct competitors to any competitors that might be able to offer similar services as Frontier Airlines.

Refer to Scenario $3\mathrm{.}1.$ Which of the following represents a generic competitor to Frontier Airlines?

Spirit Airlines

FedEx Express

Schwinn bicycle

Blue Star Jets $($on$-$demand private charter$)$

Greyhound bus system