Question: Chapter 12. Suggestions for case analysis Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and

Chapter 12. Suggestions for case analysis

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014).Concepts in strategic management and business policy(14^thed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

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Question 1

Why should you begin a case analysis with a financial analysis? When are other approaches appropriate?

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Question 2

When should you gather information outside a case by going to the library or using the Internet? What should you look for?

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