Chapter 13 draws attention to support media that is used to reach consumers in the target market that are not reached by traditional media such as newspapers, magazines, television, and the internet. Ads now appear in many odd places such as on manhole covers and people’s bodies. Search the internet for a picture of an advertisement with an odd placement. Post an image of the advertisement with a hyperlink. Discuss why the client would have approved this ad.

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Advertisement on Odd Places A welladvertised product is more straightforward for a seller to sell in ... View the full answer