Question: Your assignment this week is to develop a second IMC Program for the AGRI Venture. The CEO of your company has given you a budget

Your assignment this week is to develop a second IMC Program for the AGRI Venture. The CEO of your company has given you a budget of $5,000. Design a 30-day advertising and marketing program for the AGRI Venture product mix. You are limited to support media, direct marketing, digital media, and social media. Report the details of your design. Develop an itemized budget for the IMC Program. Do an internet search to find and reference ad rates for different media outlets. Include the cost to create and design ads (i.e., internally or using an external agency). Discuss the appropriateness of the $5,000 budget. If you were the CEO of AGRI Venture, would you increase or decrease the 30-day budget and why? Discuss the disadvantages of being limited to support media, direct marketing, digital media, and social media.

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Develop an itemized budget for the IMC Program 5000 Budget IMC Program for Agri Venture Direct Marketing 1500 Social Media Marketing 2000 Digital Media Marketing 1500 Total 5000 Discuss the appropriat... View full answer

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