Chapter $41$What environmental factors would make Zipcar an attractive acquisition for Avis?Chapter $61$Describe the beliefs and values associated with Zipcars brand image$\mathrm{.}2$How did Zipcar match the values and beliefs with lifestyle?Chapter $7$Zipcar was developed for a consumer segment, but found an application for organizational markets. Use the organizational buying decisions presented in Chapter $7$ in the text as a reference for your answers to the next two questions$\mathrm{.}1$What problem does Zipcar solve for an organization?$2$What need does it fulfill?$3$What type of organization could Zipcar best serve?Chapter $81$Evaluate Zipcar based on benefit$-$based positioning$\mathrm{.}2$Compare Zipcars positioning based on benefits to Zipcars positioning based on beliefs and values. Which is stronger?