Question: Chapter 4 - - Jack Welch made the comment that If you don t have a competitive advantage, don t compete. If we judge this

Chapter

4 - -

Jack Welch made the comment that

If you don

t have a competitive advantage, don

t compete.

If we judge this statement to be true, what should an organization wanting to enter a market where they do not yet have a competitive advantage a way to create success without an initial competitive advantage? Should they abide by Welch

s comment?

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