Chapter Discussion Questions Before reading this chapter or beginning class, what did you expect marketing to be$?$ Ask a family member, classmate, or coworker what they think marketing is$.$ See whether you can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company. What are examples of brands and companies you like? Why do you think you like them? What is a brand you can't stand? Why not? Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers?