Question: Chapter Discussion Questions Before reading this chapter or beginning class, what did you expect marketing to be ? Ask a family member, classmate, or coworker

Chapter Discussion Questions

Before reading this chapter or beginning class, what did you expect marketing to be

?

Ask a family member, classmate, or coworker what they think marketing is

.

See whether you can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.

What are examples of brands and companies you like? Why do you think you like them? What is a brand you can't stand? Why not?

Think about a recent time when you bought something or tried to do so and you were treated poorly

as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers?

List three brands you're loyal to

.

List three things you tend to buy on sale. How are the product categories represented on these two lists different for you?

What social problem do you think is the world's biggest? Wars? Global warming? Resource imbalances? How could you start to solve a big social problem through marketing?

Chapter Discussion Questions Before reading this chapter or beginning class, what

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