1.Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. See whether you can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.2.What are examples of brands and companies you like? Why do you think you like them? What is a brand you don't like, and why not?3.Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? if you ran the company, what would you do to ensure happier and more loyal customers?4.List three brands you're loyal to. List three things you tend to buy on sale. How are the product categories represented on these two lists different?"