CHICK-FIL-AChick-fil-A is a privately held restaurant chain operating more than 1,500 locations in 39 states in...

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CHICK-FIL-AChick-fil-A is a privately held restaurant chain operating more than 1,500 locations in 39 states in the US. The chain offers chicken entrees, sandwiches, and salads, along with its popular waffle fries and fresh-squeezed lemonade. Additionally, the company licenses its concept to foodservice and concessions operators. The company operates restaurants that include: mall/in-line restaurants, stand-alone restaurants, drive-thru-only outlets, Dwarf House, Truett's Grill, licensed, non- traditional outlets and satellite/lunch-counter. Mall/in-line restaurants provide quick-service mall food with approximately 344 shopping mall restaurants. Chick-fil-A operates stand-alone restaurants in high-traffic locations with approximately 938 locations. Drive-thru-only outlets are typically located near shopping malls. These restaurants operate as satellite locations to a parent restaurant inside the mall and offer fast service and added convenience to the customer. Chick fil A currently operates 29 drive-thru-only restaurants across the country. Dwarf House operates full-service restaurants with extensive menu and table service, walk-up counter service or a drive-thru window. Chick-fil-A operates 11 Dwarf House restaurants in metro Atlanta. Truett's Grill is a full-service '50s diner-themed concept that features the full Chick-fil-A menu, as well as select items from Truett Cathy's original Dwarf House restaurant. Truett's Grill offers counter service, seated dine-in service and drive-thru service. Licensed, non-traditional outlets enable licensed partners to serve delicious Chick-fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. For these outlets, the Chick- fil-A brand is licensed to established institutional contract foodservice operators or self-operated food operations. There are approximately 214 of these locations operating. Satellite/lunch-counter concepts offer fast service to customers in office buildings and high-traffic locations during peak lunch hours. The company has 10 satellite locations. Major competitors include: Denny's Corporation, Jack in the Box, Inc., McDonald's Corporation, AFC Enterprises, Inc. (Church's Chicken)System-wide sales in 2012 reached $4.6 billion. These figures reflect a 14 percent increase over the chain's 2011 performance and a same-store sales increase of 8 percent. Innovative Concepts:Mall/In-Line Restaurants: Recognized as the pioneer in quick-service mall food, Chick-fil-A still considers mall-based Restaurants an integral part of its business. More than 300 major shopping mall Restaurants are in operation today.Stand- alone Restaurants: In response to customer demand for convenience and accessibility, Chick-fil-A began opening stand-alone restaurants in high-traffic locations starting in 1986. The chain now has over 1000 stand-alone locations.Drive-Thru Only Outlets: These outlets offer fast service and added convenience to the customer. Chick-fil-A currently has 33 drive-thru-only restaurants across the country. Internal Analysis Valuable Inimitable Question used for assessment Does the resource enable the firm to exploit an external opportunity and neutralize an external threat? Do firms without the resource face a cost disadvantageobtaining or developing it? (Theory: unique historical conditions, causal ambiguity, social complexity, patents/intellectual property) Assessment of the internal resources Does it meet the criteria? Yes No Yes No Rare Organizationally Aligned Is the resource currently controlled by a small number of firms? Are a firm's policies and procedures organized to support the exploitation of its valuable, rare, and costly-to-imitate resources? Yes No Yes No CHICK-FIL-AChick-fil-A is a privately held restaurant chain operating more than 1,500 locations in 39 states in the US. The chain offers chicken entrees, sandwiches, and salads, along with its popular waffle fries and fresh-squeezed lemonade. Additionally, the company licenses its concept to foodservice and concessions operators. The company operates restaurants that include: mall/in-line restaurants, stand-alone restaurants, drive-thru-only outlets, Dwarf House, Truett's Grill, licensed, non- traditional outlets and satellite/lunch-counter. Mall/in-line restaurants provide quick-service mall food with approximately 344 shopping mall restaurants. Chick-fil-A operates stand-alone restaurants in high-traffic locations with approximately 938 locations. Drive-thru-only outlets are typically located near shopping malls. These restaurants operate as satellite locations to a parent restaurant inside the mall and offer fast service and added convenience to the customer. Chick fil A currently operates 29 drive-thru-only restaurants across the country. Dwarf House operates full-service restaurants with extensive menu and table service, walk-up counter service or a drive-thru window. Chick-fil-A operates 11 Dwarf House restaurants in metro Atlanta. Truett's Grill is a full-service '50s diner-themed concept that features the full Chick-fil-A menu, as well as select items from Truett Cathy's original Dwarf House restaurant. Truett's Grill offers counter service, seated dine-in service and drive-thru service. Licensed, non-traditional outlets enable licensed partners to serve delicious Chick-fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. For these outlets, the Chick- fil-A brand is licensed to established institutional contract foodservice operators or self-operated food operations. There are approximately 214 of these locations operating. Satellite/lunch-counter concepts offer fast service to customers in office buildings and high-traffic locations during peak lunch hours. The company has 10 satellite locations. Major competitors include: Denny's Corporation, Jack in the Box, Inc., McDonald's Corporation, AFC Enterprises, Inc. (Church's Chicken)System-wide sales in 2012 reached $4.6 billion. These figures reflect a 14 percent increase over the chain's 2011 performance and a same-store sales increase of 8 percent. Innovative Concepts:Mall/In-Line Restaurants: Recognized as the pioneer in quick-service mall food, Chick-fil-A still considers mall-based Restaurants an integral part of its business. More than 300 major shopping mall Restaurants are in operation today.Stand- alone Restaurants: In response to customer demand for convenience and accessibility, Chick-fil-A began opening stand-alone restaurants in high-traffic locations starting in 1986. The chain now has over 1000 stand-alone locations.Drive-Thru Only Outlets: These outlets offer fast service and added convenience to the customer. Chick-fil-A currently has 33 drive-thru-only restaurants across the country. Internal Analysis Valuable Inimitable Question used for assessment Does the resource enable the firm to exploit an external opportunity and neutralize an external threat? Do firms without the resource face a cost disadvantageobtaining or developing it? (Theory: unique historical conditions, causal ambiguity, social complexity, patents/intellectual property) Assessment of the internal resources Does it meet the criteria? Yes No Yes No Rare Organizationally Aligned Is the resource currently controlled by a small number of firms? Are a firm's policies and procedures organized to support the exploitation of its valuable, rare, and costly-to-imitate resources? Yes No Yes No

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