Choose a digital product or service you purchased within the past year that costs roughly between A$100

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Choose a digital product or service you purchased within the past year that costs roughly between A$100 and A$500:

1) Which of the three strategies do you feel the company used in setting the price for what you bought?

2) Based on the strategy you identified, can you reconstruct how the company might have arrived at the final price of what you bought?

Related Book For answer-question

Marketing Research

ISBN: 9781119497639

13th Edition

Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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Posted Date: May 04, 2023 03:42 AM

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Choose a digital product or service you purchased within the past year that costs roughly between A$100

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Lets consider a digital product such as a graphic design software that costs A250 1 The company migh... View the full answer

Marketing Research

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