Choose one specific advertisement from any medium (print media, online, video, etc.) that you think is particularly interesting and...

 

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Choose one specific advertisement from any medium (print media, online, video, etc.) that you think is particularly interesting and effective. This is important, you cannot play a video in class, there are too many students for that, but you can choose a video ad and show screen captures of it. Discuss why you believe it is a successful ad and present it to the class. You can write about anything you want to express about this ad. You have total freedom of what ideas to get through in your presentation. If you prefer some more specific guidance, consider writing about any of the following points: 1. Why did you choose this one ad? 2. What specifically did you like about it? 3. How does it connect with consumers? 4. Does the ad appeal more to the logic or the heart of the potential customer? 5. How does it portray the brand/product/service? 6. What action/s does it incite in the viewer/reader? 7. How would you improve this ad? 8. What would you do as a follow up to increase brand awareness or sales? 9. Do you think this ad would be more successful in some cultures than others? 10. How would you change this ad to also be efficient in other cultures?

Answer rating: 100% (QA)

I ve chosen the Share a Coke advertising campaign by Coca Cola specifically focusing on print and online media The campaign features personalized Coke View the full answer