Collect an ad that represents each of the four types of message appeals and discuss how these
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Question:
- Collect an ad that represents each of the four types of message appeals and discuss how these appeals are utilized. You should collect one ad per message appeal.
Emotional/Rational
Sex
Fear
Humorous
- Define the three levels of product categorization. Relate these three levels to a health club.
- Provide two different ads which demonstrate a store’s effort to cultivate a particular image among consumers. Discuss whether or not the ads are effective.
- Provide two ads for the same generic product (such as clothing, food product, personal care product, etc) that are aimed at different social classes. Explain how they differ.
- Go to www.seventeen.com and examine what is in style or “cool” for teens. How has style and “coolness” changed since you were a teen? Discuss marketing efforts to persuade teens were used on the website. Did you find the style changes attractive and appealing? Explain your feelings.
Related Book For
Business
ISBN: 978-0324829556
10th Edition
Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor
Posted Date: