Column A

$1.$

Define Goals and Objectives:

d

Define Goals and Objectives

$2.$

Establish an Event Budget:

i

Establish an Event Budget

$3.$

Build your events team:

c

Build your events team

$4.$

Pick your date and venue:

b

Pick your date and venue

$5.$

Develop event brand:

d

Develop event brand

$6.$

Plan your program:

e

Plan your program

$7.$

Confirm sponsors, exhibitors, & speakers:

a

Confirm sponsors, exhibitors, & speakers

$8.$

Identify and select your tech tools:

f

Identify and select your tech tools

$9.$

Create a Marketing Plan and Promotional Plan:

g

Create a Marketing Plan and Promotional Plan

$10.$

Determine your measurement:

j

Determine your measurement

Column B

a$.$If you are hosting a large$-$scale event, you will most likely want to get others involved to offset costs and showcase multiple voices from the industry. include event agendas from Private events $($Weddings$,$ Celebrations$)$ Sponsor lounge, exhibitors storage room, and wedding suite.

b$.$If the venue is more important than the date, select the venue and decide the date based on availability.

c$.$Delegate positions are needed to support your event. There could be more, or fewer members on your team and different types of responsibilities

d$.$While every touchpoint doesn$$t need to be hyper$-$branded. Individual elements should come together to support the story you are telling.

e$.$Dates, attendees, location and type of event.

f$.$Registration, Ticketing, Table Chart, Mobile Apps Live Streaming or Recording, Engagement tools

g$.$This includes everything that you will be using for your marketing efforts such as online advertisements, video marketing, social media, email marketing, public relations, etc.

h$.$Food and Beverage. Will you be providing lunch or snacks? Ancillary events like happy hours, networking opportunities, or wellness activities? Entertainment. Will the event conclude with a celebration or party?

i$.$You will be more successful if you map out your entire budget in advance, continue to update as you finalize variables, and stay very close to the process.

j$.$Data and analytics, event surveys, social and online buzz.