Question: Companies are creating value through their competitive advantage and it is the value that makes their products/services sold (Solomon et.al., 2018). Consider Garuda Indonesia value

Companies are creating value through their competitive advantage and it is the value that makes their products/services sold (Solomon et.al., 2018). Consider Garuda Indonesia value proposition as: Garuda Indonesia Experience; and Angkasa Pura value proposition as: giving innovative service to all passangers. Between the two companies, who are really doing the selling and marketing of their created value? Garuda Indonesia, Angkasa Pura or both? Explain your answer! (Note: PT Garuda Indonesia Tbk is the national flag-carrier of Indonesia, while PT Angkasa Pura is a state-owned enterprise with air-traffic service and airport management as its main businesses).

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