Question: Companies that successfully implement customer relationship management ( CRM ) tend to use an undifferentiated targeting strategy customize the goods and services offered to their

Companies that successfully implement customer relationship management (CRM) tend to
use an undifferentiated targeting strategy
customize the goods and services offered to their customers
assume that customers have similar needs that can be met with a general marketing mix
minimize the use of database technology
Companies that successfully implement customer relationship management (CRM) tend to use

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