Question: Companies that successfully implement customer relationship management ( CRM ) tend to: use an undifferentiated targeting strategy. customize the goods and services offered to their

Companies that successfully implement customer relationship management (CRM) tend to:
use an undifferentiated targeting strategy.
customize the goods and services offered to their customers.
assume that customers have similar needs that can be met with a general marketing mix.
minimize the use of database technology.
Companies that successfully implement customer relationship management (CRM) tend to: use

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