Company A has just been awarded the franchise to sell a European premium brand's sports car. The
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Question:
- Company A has just been awarded the franchise to sell a European premium brand's sports car. The cars are highly desirable and regularly featured in TV car shows. Retailing at prices upwards of $200,000, Company A considers this to represent an excellent opportunity to generate high revenues and profits. What is the most likely strategy company A will use to attract customers?
- a) terms of sale
- b) competitive pricing
- c) brand image
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